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shop tees

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hoffman crew

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skater riding his hobie skateboard

70 years ago Hobie Alter’s relentless pursuit of crafting the perfect surfboard and genuine “love” for the sport led to the establishment of the first Hobie Surf Shop on Pacific Coast Highway in Dana Point. Through the decades, Hobie Surf Shops has been at the forefront of surfboard technology and culture and has continued to inspire generations of water enthusiasts worldwide. Thank you for your support over the years we are forever grateful.

fresh board arrivals

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shop accessories
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new arrivals
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shop books

Hobie: 70 Years of Stoke

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