Hydro Flask Innovation
Just last year, Americans used 50 billion plastic bottles. Of those 50 billion, 80% of them ended up in the landfill. Hydro Flask began in 2009, when they launched the first all-insulated bottle into the market. After two years on the market, they exceeded expectations with fans all over the country. First within the outdoor community, then expanding into the general market. In 2011, with all their support, they shifted attention to the beer market and launched the first ever insulated growler. Since then, they have come out ahead in four categories: hydration, coffee, beer, and food. Not only did Hydro Flask embark on a mission to “save the world from lukewarm”, they also wanted to stop the $1 billion worth of plastic being wasted each year in the landfill.
Recently, Hydro Flask diverted their attention to making their bottle 100% recyclable. Most of the industry uses a foam insulation for the lid of their bottles, but Hydro Flask created a honeycomb lid to accomplish this goal. Now their new bottles are stainless steel and with the new lid they are totally recyclable. Also more efficient.
While recycling is important to Hydro Flask, it isn't their only initiative. Hydro Flask is based in Bend, OR and centered on the outdoors. When they initially gained support from climbers, hikers and other enthusiast alike, it only made sense when they created Parks For All. Parks For All provides grants to non-profit organizations focused on maintaining, building, restoring, or providing better access to the parks. The three they are currently focused on is the Pacific Crest Trail Association, Oregon State Parks Foundation, and the Appalachian Trail Conservancy.
When Hydro Flask set out in 2009 they created a bottle ahead of its class, but they also created an adventure loving culture that is focused on the outdoors. Hobie is happy to team up with a brand that matches our own lifestyle
Company Exterior Practices
- 1% For The Planet
- Parks For All
- Pacific Crest Trail Association, Oregon State Parks
- Stainless steel bottles
- 100% recyclable
- Honeycomb bottle cap
- 100% recyclable
- The rest of the industry uses a foam insulator that goes to the landfill
Did you know…
You may want to think twice before throwing away your soda can!
Having a movie night at home? Recycling one aluminum can saves enough energy to run a TV for three hours! Think of how many movies you can watch with each recycled Cola.